Paradiso Farm Coffee is proud to offer Smithsonian Bird Friendly Certified Coffee:
Honduras Comsa Marcala, Honduras Rogue Roast, Honduras Comas Marcala Decaf
Your Coffee Is Stronger Than You Think
Bird Friendly does more than any other certification to conserve habitat for birds. Smithsonian scientists developed the Bird Friendly certification for coffee in the late 1990s to conserve habitat and protect migratory songbirds — and this trusted brand has recently expanded to cocoa.
Bird Friendly habitat ensures a mix of foliage cover, tree height, and biodiversity that creates quality habitat for birds and other wildlife. This certification provides farmers with a premium for their products, and because of stringent growing standards, the Bird Friendly program is also a critical asset in fighting climate change.
Did You Know?
The bird population in the United States and Canada has declined by almost 30% — a total loss of 3 billion birds — across biomes since 1970 with habitat loss as a driving force.
75% of the world's coffee is farmed with practices that leave no place for birds, or worse, actively destroy forest habitat. When forests disappear, migratory songbirds disappear too.
Bird Friendly farms are 100% organic certified — no harmful pesticides — so they are better for the people and the planet.
Bird Friendly certification protects birds and habitats through the hard work of 5,100 Bird Friendly farmers in 11 countries growing 34 million pounds of coffee annually.
New Bird Friendly certified cocoa protects new habitat; farmers in the Dominican Republic are now proudly growing cocoa that is good for birds, better for their bottom line, and positive for our planet. Smithsonian is looking to rapidly expand into additional countries.
Sustainable Development Goals
Bird Friendly coffee habitat flies above the rest by protecting a combination of foliage cover and tree diversity proven to provide quality habitat for birds and other wildlife. This work also helps in pursuit of the following United Nations Sustainable Development Goals.
The Farm:
Honduras Comsa Marcala - Café Orgánico Marcala S.A. de C.V. (COMSA)
Café Orgánico Marcala S.A. de C.V. (COMSA) has been promoting sustainability and responsibility across their coffee business, spanning everything from the environment to producers to customer relations, for 18 years in Marcala, Honduras. This picturesque region is a notable coffee producing area and is known as the first protected designation of origin for coffee.
When asked why the Bird Friendly certification was important to her and her farm, COMSA member Miriam Pérez reflected, “It is important to care for and create biodiversity...This creates balance in life on this planet.” Their conscientious stewardship is grounded in their beliefs: “We feel and see ourselves as beings of light, with a divine level of consciousness that allows us to see God in the nature, the water, the air, the trees, the flowers, and the birds.”
Featured bird on the finca: Black-throated Green Warbler
About the artist who created the Smithsonian Bird Friendly Label
Noah Smith Sabourin is an artist, musician, and coffee aficionado. He is finishing his junior year of high school at Mt. Abraham, after which he will move to North Carolina with his family. He takes many classes in art, theater and music, and recently got accepted into the University of North Carolina School of the Arts, where he will study music for his senior year of high school. After high school, he hopes to travel extensively, and hike the Appalachian trail.